2023
Year of establishment
More than 2 years in the field
2025
Hi, I’m Reese, a content creator and creative strategist with a degree in digital marketing. I specialize in user-generated content that blends creativity with strategy to help brands connect with the right audience. Leveraging years of experience, I handle everything from scripting and acting to filming and editing. I also partner with brands to develop UGC concepts from scratch or source creators to bring existing campaigns to life. Whether you need direction, execution, or both, I deliver content that not only looks good but drives results across a variety of industries.
Explore my recent case studies to see the impact.
Hi, I’m Reese, a content creator and creative strategist with a degree in digital marketing. I specialize in user-generated content that blends creativity with strategy to help brands connect with the right audience. Leveraging years of experience, I handle everything from scripting and acting to filming and editing. I also partner with brands to develop UGC concepts from scratch or source creators to bring existing campaigns to life. Whether you need direction, execution, or both, I deliver content that not only looks good but drives results across a variety of industries.
Explore my recent case studies to see the impact.
I help brands develop and execute high-performing UGC campaigns. From concept to creator sourcing to final asset, I deliver scroll-stopping content that drives results.
Explore my recent case studies to see the impact.
2023
Year of establishment
More than 2 years in the field
2023
Year of establishment
More than 2 years in the field
0
Videos created
A lot of videos are done
0
Videos created
A lot of videos are done
0
Videos created
A lot of videos are done
0
Clients are satisfied
brands have trusted me to create content for their brand
0
Clients are satisfied
brands have trusted me to create content for their brand
0
Clients are satisfied
brands have trusted me to create content for their brand
1
Projects in work
what I'm working on right now
1
Projects in work
what I'm working on right now
1
Projects in work
what I'm working on right now
60+ brands have trusted me to create content for their products
60+ brands have trusted me to create content for their products
60+ brands have trusted me to create content for their products
My Work Process
From idea to impact- I make the process easy, exciting, and effective!
My Work Process
From idea to impact- I make the process easy, exciting, and effective!
1
Get in Touch
Shoot me a message via email (ugcreese@gmail.com) or DM (@UgcReese on X). Share your brand’s goals and what you’re envisioning- product in use, review, or something fresh!
2
Plan & Propose
I’ll craft a custom proposal with creative ideas, deliverables, and a timeline. We’ll negotiate terms to ensure it’s a perfect fit for your budget and vision.
3
Create & Review
I’ll produce high-energy, authentic UGC tailored to your brand. You’ll review drafts and request tweaks to make sure it’s spot-on.
4
Launch & Shine
Get your final content, launch your campaign, and watch it connect with your audience. I’ll be cheering you on (maybe with a shoutout on @UgcReese )!
1
Get in Touch
Shoot me a message via email (ugcreese@gmail.com) or DM (@UgcReese on X). Share your brand’s goals and what you’re envisioning- product in use, review, or something fresh!
2
Plan & Propose
I’ll craft a custom proposal with creative ideas, deliverables, and a timeline. We’ll negotiate terms to ensure it’s a perfect fit for your budget and vision.
3
Create & Review
I’ll produce high-energy, authentic UGC tailored to your brand. You’ll review drafts and request tweaks to make sure it’s spot-on.
4
Launch & Shine
Get your final content, launch your campaign, and watch it connect with your audience. I’ll be cheering you on (maybe with a shoutout on @UgcReese )!
1
Get in Touch
Shoot me a message via email (ugcreese@gmail.com) or DM (@UgcReese on X). Share your brand’s goals and what you’re envisioning- fitness campaigns, festival vlogs, or product spotlights!
2
Plan & Propose
I’ll craft a custom proposal with creative ideas, deliverables, and a timeline. We’ll negotiate terms to ensure it’s a perfect fit for your budget and vision.
3
Create & Review
I’ll produce high-energy, authentic UGC tailored to your brand. You’ll review drafts and request tweaks to make sure it’s spot-on.
4
Launch & Shine
Get your final content, launch your campaign, and watch it connect with your audience. I’ll be cheering you on (maybe with a shoutout on @UgcReese )!
Case Study
Explore a Case Studies Where I was part of something amazing.
Case Study
Explore a Case Studies Where I was part of something amazing.
UGC Content
Paid Ads
Creative Strategy
Digital Presence
UGC Case Study: Drift – Subscription Product Campaign
📈 UGC Case Study:
Drift – Subscription
Product
Campaign
🎯 Objective
Drift partnered with me to create short-form UGC ads for their monthly subscription product. The goal was to drive converting website traffic through relatable, high-retention video content tailored for paid social ads.
📊 Campaign Results at a Glance
Total Ad Spend: $291,700
Total Website Purchases: 14,450
Average CPA (Cost Per Purchase): $20.19
Top Performing Video CPA: $3.17
Top 3-Second Engagement Rate: 43.95%
Top 15-Second Engagement Rate: 11.19%
Average CTR: 1.14%
Average CPM: $19.79
Average CPC: $1.74
🔥 Highlights from My UGC Ads
One video achieved 142 purchases at a $3.17 CPA, driving extremely efficient paid conversions
Multiple creatives maintained over 35% 3-second engagement, proving strong early hook performance
Best-performing ad delivered 43.95% 3-second engagement and 10%+ watch-through rate
Several videos held user attention past 15 seconds — key for Meta’s algorithm and brand message delivery
Videos contributed to recurring revenue via Drift’s subscription model, boosting long-term ROI
📹 My Role
Concept development based on brief
Scripted and filmed on-brand UGC ads with high-retention hooks
Delivered multiple versions for A/B testing (hooks, angles, pacing)
Created content optimized for meta ad performance benchmarks
💡 Key Takeaway
My UGC content didn’t just entertain — it converted at scale. By combining strong hooks, natural delivery, and clear value propositions, I helped Drift drive thousands of monthly recurring revenue subscriptions at well below industry-average CPAs.
UGC Content
Paid Ads
Creative Strategy
Digital Presence
UGC Case Study: Drift – Subscription Product Campaign
📈 UGC Case Study:
Drift – Subscription
Product
Campaign
🎯 Objective
Drift partnered with me to create short-form UGC ads for their monthly subscription product. The goal was to drive converting website traffic through relatable, high-retention video content tailored for paid social ads.
📊 Campaign Results at a Glance
Total Ad Spend: $291,700
Total Website Purchases: 14,450
Average CPA (Cost Per Purchase): $20.19
Top Performing Video CPA: $3.17
Top 3-Second Engagement Rate: 43.95%
Top 15-Second Engagement Rate: 11.19%
Average CTR: 1.14%
Average CPM: $19.79
Average CPC: $1.74
🔥 Highlights from My UGC Ads
One video achieved 142 purchases at a $3.17 CPA, driving extremely efficient paid conversions
Multiple creatives maintained over 35% 3-second engagement, proving strong early hook performance
Best-performing ad delivered 43.95% 3-second engagement and 10%+ watch-through rate
Several videos held user attention past 15 seconds — key for Meta’s algorithm and brand message delivery
Videos contributed to recurring revenue via Drift’s subscription model, boosting long-term ROI
📹 My Role
Concept development based on brief
Scripted and filmed on-brand UGC ads with high-retention hooks
Delivered multiple versions for A/B testing (hooks, angles, pacing)
Created content optimized for meta ad performance benchmarks
💡 Key Takeaway
My UGC content didn’t just entertain — it converted at scale. By combining strong hooks, natural delivery, and clear value propositions, I helped Drift drive thousands of monthly recurring revenue subscriptions at well below industry-average CPAs.
UGC Content
Paid Ads
Creative Strategy
Digital Presence
UGC Case Study: Drift – Subscription Product Campaign
📈 UGC Case Study:
Drift – Subscription
Product
Campaign
🎯 Objective
Drift partnered with me to create short-form UGC ads for their monthly subscription product. The goal was to drive converting website traffic through relatable, high-retention video content tailored for paid social ads.
📊 Campaign Results at a Glance
Total Ad Spend: $291,700
Total Website Purchases: 14,450
Average CPA (Cost Per Purchase): $20.19
Top Performing Video CPA: $3.17
Top 3-Second Engagement Rate: 43.95%
Top 15-Second Engagement Rate: 11.19%
Average CTR: 1.14%
Average CPM: $19.79
Average CPC: $1.74
🔥 Highlights from My UGC Ads
One video achieved 142 purchases at a $3.17 CPA, driving extremely efficient paid conversions
Multiple creatives maintained over 35% 3-second engagement, proving strong early hook performance
Best-performing ad delivered 43.95% 3-second engagement and 10%+ watch-through rate
Several videos held user attention past 15 seconds — key for Meta’s algorithm and brand message delivery
Videos contributed to recurring revenue via Drift’s subscription model, boosting long-term ROI
📹 My Role
Concept development based on brief
Scripted and filmed on-brand UGC ads with high-retention hooks
Delivered multiple versions for A/B testing (hooks, angles, pacing)
Created content optimized for meta ad performance benchmarks
💡 Key Takeaway
My UGC content didn’t just entertain — it converted at scale. By combining strong hooks, natural delivery, and clear value propositions, I helped Drift drive thousands of monthly recurring revenue subscriptions at well below industry-average CPAs.
UGC content
Paid Ads
Creative Strategy
Digital Presence
Case Study - Driving Over $44K in Sales for Twillory with UGC Video Ads
📈 Case Study:
Driving Over $44K
in Sales for
Twillory with
UGC Video Ads
Client: Twillory
Platform: Meta Ads (Facebook/Instagram)
Duration: 90+ Days
Creator: Reese | UGC Video + Creative Strategy
🎯 Objective
Twillory wanted to showcase the comfort and performance of their menswear collection with authentic, relatable UGC that could drive measurable results through Meta ads.
🛠 Execution
Two separate UGC video campaigns were tested:
Ad 1: “No More Sweaty Dress Shirts” – a value-driven product benefit angle
Ad 2: “Suit Feels Like PJs” – a lifestyle angle targeting fashion-conscious professionals
📊 Performance Breakdown
Metric | “No More Sweaty Dress Shirts” | “Suit Feels Like PJs” |
Spend | $23,764.47 | $505.18 |
Purchase Value | $44,526.82 | $558.19 |
ROAS | 1.87 | 1.10 |
CPA | $208.46 | $252.59 |
CTR (All) | 2.09% | 2.84% |
Purchases | 114 | 2 |
Thumbstop Rate | 22.08% | 27.17% |
Click-to-Purchase | 1.22% | 0.57% |
AOV | $390.59 | $279.10 |
📌 Key Takeaways
✅ High-Converting Creative: The “No More Sweaty Dress Shirts” ad was the clear top performer — driving $44K+ in revenue, a 1.87 ROAS, and 114 purchases over 90+ days.
✅ Hook-Driven, Problem-Solution Angle Wins: This ad leaned into a pain point (sweat) with a clear solution, outperforming the lifestyle-driven narrative in both sales and purchase intent.
✅ Effective Use of UGC: Organic-style, relatable content built trust and influenced purchase behavior- proving that UGC can directly impact ROI when tied to strategic messaging.
🧠 What This Means for Your Brand
Reese creates content that doesn’t just look good- it performs. Whether you need high-ROAS ad creatives or organic social that builds community, he delivers content that moves the needle.
UGC content
Paid Ads
Creative Strategy
Digital Presence
Case Study - Driving Over $44K in Sales for Twillory with UGC Video Ads
📈 Case Study:
Driving Over $44K
in Sales for
Twillory with
UGC Video Ads
Client: Twillory
Platform: Meta Ads (Facebook/Instagram)
Duration: 90+ Days
Creator: Reese | UGC Video + Creative Strategy
🎯 Objective
Twillory wanted to showcase the comfort and performance of their menswear collection with authentic, relatable UGC that could drive measurable results through Meta ads.
🛠 Execution
Two separate UGC video campaigns were tested:
Ad 1: “No More Sweaty Dress Shirts” – a value-driven product benefit angle
Ad 2: “Suit Feels Like PJs” – a lifestyle angle targeting fashion-conscious professionals
📊 Performance Breakdown
Metric | “No More Sweaty Dress Shirts” | “Suit Feels Like PJs” |
Spend | $23,764.47 | $505.18 |
Purchase Value | $44,526.82 | $558.19 |
ROAS | 1.87 | 1.10 |
CPA | $208.46 | $252.59 |
CTR (All) | 2.09% | 2.84% |
Purchases | 114 | 2 |
Thumbstop Rate | 22.08% | 27.17% |
Click-to-Purchase | 1.22% | 0.57% |
AOV | $390.59 | $279.10 |
📌 Key Takeaways
✅ High-Converting Creative: The “No More Sweaty Dress Shirts” ad was the clear top performer — driving $44K+ in revenue, a 1.87 ROAS, and 114 purchases over 90+ days.
✅ Hook-Driven, Problem-Solution Angle Wins: This ad leaned into a pain point (sweat) with a clear solution, outperforming the lifestyle-driven narrative in both sales and purchase intent.
✅ Effective Use of UGC: Organic-style, relatable content built trust and influenced purchase behavior- proving that UGC can directly impact ROI when tied to strategic messaging.
🧠 What This Means for Your Brand
Reese creates content that doesn’t just look good- it performs. Whether you need high-ROAS ad creatives or organic social that builds community, he delivers content that moves the needle.
UGC content
Paid Ads
Creative Strategy
Digital Presence
Case Study - Driving Over $44K in Sales for Twillory with UGC Video Ads
📈 Case Study:
Driving Over $44K
in Sales for
Twillory with
UGC Video Ads
Client: Twillory
Platform: Meta Ads (Facebook/Instagram)
Duration: 90+ Days
Creator: Reese | UGC Video + Creative Strategy
🎯 Objective
Twillory wanted to showcase the comfort and performance of their menswear collection with authentic, relatable UGC that could drive measurable results through Meta ads.
🛠 Execution
Two separate UGC video campaigns were tested:
Ad 1: “No More Sweaty Dress Shirts” – a value-driven product benefit angle
Ad 2: “Suit Feels Like PJs” – a lifestyle angle targeting fashion-conscious professionals
📊 Performance Breakdown
Metric | “No More Sweaty Dress Shirts” | “Suit Feels Like PJs” |
Spend | $23,764.47 | $505.18 |
Purchase Value | $44,526.82 | $558.19 |
ROAS | 1.87 | 1.10 |
CPA | $208.46 | $252.59 |
CTR (All) | 2.09% | 2.84% |
Purchases | 114 | 2 |
Thumbstop Rate | 22.08% | 27.17% |
Click-to-Purchase | 1.22% | 0.57% |
AOV | $390.59 | $279.10 |
📌 Key Takeaways
✅ High-Converting Creative: The “No More Sweaty Dress Shirts” ad was the clear top performer — driving $44K+ in revenue, a 1.87 ROAS, and 114 purchases over 90+ days.
✅ Hook-Driven, Problem-Solution Angle Wins: This ad leaned into a pain point (sweat) with a clear solution, outperforming the lifestyle-driven narrative in both sales and purchase intent.
✅ Effective Use of UGC: Organic-style, relatable content built trust and influenced purchase behavior- proving that UGC can directly impact ROI when tied to strategic messaging.
🧠 What This Means for Your Brand
Reese creates content that doesn’t just look good- it performs. Whether you need high-ROAS ad creatives or organic social that builds community, he delivers content that moves the needle.
My Mission
My mission is to create content that helps brands build real trust and connection with their audience. I believe the most effective marketing doesn’t feel like marketing at all. That’s why I focus on capturing everyday moments in a way that feels honest, relatable, and aligned with your brand’s goals. Every video is customized with intention, rooted in strategy, and designed to spark engagement and inspire action. I’m here to help turn your vision into content that performs and feels good doing it.
Client Stories
Hear
Hear
Hear
stories
stories
stories
straight
straight
straight
from
from
from
the
the
the
people
people
people
I've
I've
I've
worked with!
worked with!
worked with!
"
"We loved working with Reese! His video was engaging, creative, and beautifully shot. He really understood the assignment and delivered content that felt authentic and high quality. We ended up using his video in ads, and it performed extremely well—proving just how effective his storytelling is. Would absolutely work with him again!”
Dana
Twillory
"
"We loved working with Reese! His video was engaging, creative, and beautifully shot. He really understood the assignment and delivered content that felt authentic and high quality. We ended up using his video in ads, and it performed extremely well—proving just how effective his storytelling is. Would absolutely work with him again!”
Dana
Twillory
"
"We loved working with Reese! His video was engaging, creative, and beautifully shot. He really understood the assignment and delivered content that felt authentic and high quality. We ended up using his video in ads, and it performed extremely well—proving just how effective his storytelling is. Would absolutely work with him again!”
Dana
Twillory
"
"Reese truly delivered EXCEPTIONAL quality with every UGC video - professionalism, surpassing expectations, and visual appeal were top-notch! The creator is quick to respond, always on time, and incredibly polite. Highly recommended!
goinfluence
Agency
"
"Reese truly delivered EXCEPTIONAL quality with every UGC video - professionalism, surpassing expectations, and visual appeal were top-notch! The creator is quick to respond, always on time, and incredibly polite. Highly recommended!
goinfluence
Agency
"
"Reese truly delivered EXCEPTIONAL quality with every UGC video - professionalism, surpassing expectations, and visual appeal were top-notch! The creator is quick to respond, always on time, and incredibly polite. Highly recommended!
goinfluence
Agency
"
Prompt response and the quality of the video met the expectations perfectly. Very much enjoyed working with him.
Dogukannefis
"
Prompt response and the quality of the video met the expectations perfectly. Very much enjoyed working with him.
Dogukannefis
"
Prompt response and the quality of the video met the expectations perfectly. Very much enjoyed working with him.
Dogukannefis
"
I've worked with hundreds of content creators throughout my career, and finding ones who are genuinely authentic is always challenging. But working with Reese has been a breath of fresh air - he consistently delivers quality and authenticity every single time. What really sets him apart is the quality of his work and the creative initiative. He's proactively executed unscripted b-roll content ideas that turned into new winner in our ad account. In the UGC world, authenticity and talent are non-negotiable for high-performing content, and Reese brings both in spades. He's someone you can count on.
Clint
Hears
"
I've worked with hundreds of content creators throughout my career, and finding ones who are genuinely authentic is always challenging. But working with Reese has been a breath of fresh air - he consistently delivers quality and authenticity every single time. What really sets him apart is the quality of his work and the creative initiative. He's proactively executed unscripted b-roll content ideas that turned into new winner in our ad account. In the UGC world, authenticity and talent are non-negotiable for high-performing content, and Reese brings both in spades. He's someone you can count on.
Clint
Hears
"
I've worked with hundreds of content creators throughout my career, and finding ones who are genuinely authentic is always challenging. But working with Reese has been a breath of fresh air - he consistently delivers quality and authenticity every single time. What really sets him apart is the quality of his work and the creative initiative. He's proactively executed unscripted b-roll content ideas that turned into new winner in our ad account. In the UGC world, authenticity and talent are non-negotiable for high-performing content, and Reese brings both in spades. He's someone you can count on.
Clint
Hears
YOU MIGHT ASK
FAQ:
What types of UGC content do you create?
How do I start a collaboration with you?
What’s your turnaround time for content?
Do you work with specific brands or industries?
Can you help with creator business tips, like taxes or negotiations?
What makes your content stand out?
What types of UGC content do you create?
How do I start a collaboration with you?
What’s your turnaround time for content?
Do you work with specific brands or industries?
Can you help with creator business tips, like taxes or negotiations?
What makes your content stand out?
What types of UGC content do you create?
How do I start a collaboration with you?
What’s your turnaround time for content?
Do you work with specific brands or industries?
Can you help with creator business tips, like taxes or negotiations?
What makes your content stand out?
Contact
Get in touch
Get in touch
Get in touch
Ready to bring your brand to life with authentic UGC? Fill out the form below, and let’s get started.
Ready to bring your brand to life with authentic UGC? Fill out the form below, and let’s get started.